What a Standard site is

A Standard site is five pages, up to eight: usually Home, Services, About, Contact and one or two more, depending on what the business does. It is the right size for a trade, a shop or an office that needs people to find it, see what it does and call.

What is included

  • A mobile layout. Most of your visitors are on a phone, so the pages are laid out for a phone first and then for a desktop.
  • Copy written from your notes. You tell us what you do and who for; we write the pages in plain words.
  • Your photos placed. Real photos of your work, your shop or your people, sized and placed on the right pages.
  • A contact form that sends to your inbox, with tap-to-call beside it.
  • Your Google Business Profile linked, so the site and the profile point at each other.
  • Basic on-page SEO: page titles, descriptions and headings that say what you do and where.
  • A walkthrough call before launch.

When you need Full

A Full site adds an individual page for each service on top of the standard pages. If you offer six or eight distinct services and want each one to show up on its own in search, that is the Full site. Ten or more pages take 4–8 weeks.

Basic on-page SEO is not the same as local SEO; if you want ongoing profile and listings work with a monthly report, see Local SEO and Google Business Profile. Bowling Green Web Designer is not affiliated with Google. Google does not verify or endorse our services, and no ranking, position or traffic is guaranteed.

Web designer at a desk with a roofing company website open on a monitor, laptop and phone

Standard, from $2,450

Five pages, up to eight. Most finished in 2–3 weeks.

Full, from $3,400

A page for each service plus the standard pages. Ten or more pages, 4–8 weeks.

Both are one-time prices. You own the site and the domain.

Static, not WordPress

What a static site removes

Our sites are static: the pages are built ahead of time and served from Cloudflare's network. There is no WordPress core to update, no plugins to patch or to conflict with each other, no database and no admin login on the public site. WordPress is good at what it was built for, a site where someone edits pages every day. For a small business site that changes a few times a year, it adds monthly upkeep and a login that has to be defended. A static site has neither, loads fast on a phone and is built to WCAG 2.1 AA, checked on every build.

  • No core, plugins or database to patch
  • No admin login on the public site
  • Built to WCAG 2.1 AA, checked on every build
Web designer at a desk with a handmade home goods store website on a monitor, laptop, tablet and phone

Redesigning an existing site

If you already have a site that does not work on a phone, has stopped bringing calls or lives on a platform you do not want to keep paying for, we rebuild it. That includes moving off WordPress, Wix or Squarespace.

A redesign starts the same way as a new site: on the first call we go through the current site together and note what to keep. Pages that work, photos that are good and copy that says the right thing all carry over. The rest is rewritten from your notes and rebuilt as static pages on your own domain.

Most redesigns are the size of a Standard site and take 2–3 weeks. Larger sites with ten or more pages take 4–8 weeks. Once it is live, the old platform subscription can end, and hosting and care continues month to month on our Hosting & Care plan if you want it. If the new site needs a product catalog and checkout, see E-commerce.

A woman showing two men the Pine & Thimble sample store on a laptop at a wooden table

From first call to launch

The same five steps for a new site and a redesign.

  1. First call

    We learn what the business does, who the customers are and what the site has to do for them. If there is a current site, we go through it and agree what to keep. You get the price before anything starts.

  2. Copy and photos

    You send notes in your own words and the photos you have. We write every page from those notes and place the photos. If a page needs something we do not have, we ask rather than fill the gap.

  3. Build

    The site is built page by page as static pages, laid out for a phone first, with the form sending to your inbox and your Google Business Profile linked.

  4. Walkthrough

    We go through the finished site together on a call, page by page, and make the changes you want before launch.

  5. Launch checks

    The build is checked for speed, accessibility and broken links, then goes live on your domain.

Man sketching a page layout in a notebook while checking the Crestmoor Law sample site on his phone

Common questions

What platform do you use?

None of the usual ones. The sites are static pages, built ahead of time and served from Cloudflare's network, not WordPress, Wix or Squarespace. There is nothing to patch and no admin login on the public site, and the site is yours to host wherever you like.

Who writes the copy?

We do, from your notes. The more you send, the better the pages: what you do, who calls you, what people ask on the phone, what you want them to know before they call. You read every page on the walkthrough call.

Can I edit the site myself?

There is no login to edit pages in. Small edits (replace an image, update text, remove or duplicate a section) are included in the Hosting & care plan at $97 a month, up to two hours of work a month. Email the change and we make it. New pages are quoted separately.

Do I own the site?

Yes. You own the website and the domain, and there is no long-term contract. If you leave, you get a zipped copy of the site and 30 days to move it.

How long does it take?

Most five-page sites take 2–3 weeks. Redesigns and custom sites with ten or more pages take 4–8 weeks. The timeline depends most on how quickly your notes and photos arrive.

Ready for a new site, or a better one?

Send a few lines about the business and the site you have now, if any. Call (270) 294-1528 if you would rather talk first. You can also see all six sites we have built.

Tell us about your site

Leave blank if you don't have one yet.

Or call (270) 294-1528. We never sell your information (privacy policy).